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"10 Top Tips For Successful Goal Setting"
REPRINT GUIDELINES =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= You are free to publish the following article in it's entirety in your eZine or on your website. Our only condition is that you MUST keep the information about the...

Goal Setting & Attainment
I am sure that many of you are deep into the drama and excitement of the holiday season. There is so much to be done and so much to think about and consider that many can hardly think of anything else. However, when the excitement is over, our...

Goalsetting - How to Easily Set and Get Your Goals
Which of the following changes to your life do you want to make to your life this year? To have a slim and trim body? Find a stimulating job Take up a sport or hobby Buy your dream home Travel to an exotic destination...

SETTING GOALS/Michael Angier
Setting S-M-A-R-T Goals by Michael Angier GOAL SETTING IS A SKILL, and unfortunately, it's not something that's usually taught in school. Studies have shown that less than three percent of people actually write their goals down. And it's this SAME...

The Power of Goal Setting
Goal setting is a tool to use to have more fun in life. Life is perfect as it is. It is perfectly itself, whole and complete, lacking nothing. That may seem like a funny way to begin an essay on goal setting. "If my life is fine the...

 
Goal Setting Traits That Will Close Clients

I talk to business owners every day. A common question I am asked is how to get clients.

The number one mistake that I see these professionals making constantly is that they do passive marketing instead of action-oriented marketing, with no clear developed plan for securing clients.

Passive marketing is really expecting business to come to you. We do it all the time. We expect our friends, family and colleagues to refer people to us. We put our business cards or flyers everywhere we can think of. And we sit back and expect tons of business to come in and scratch our heads when it doesn't.

Action-oriented marketing is goal-based. I believe that one should have clear, measurable and attainable goals in order to consistently grow their company. It's like chipping away a foundation. Taking a lesson from network marketing, this method is called "repetition." You do this by performing similar tasks daily, weekly and monthly. In the long run, this will bring you clients. Some of these actions can be calling, emailing, writing articles, public speaking, talking to someone that is within three feet of you, and asking for referrals, to name a few.

The next step is to clearly define your goal. Establish a number of contacts that you believe that you can realistically attain, and then go out and make contact. An example is I plan to talk to 20 people this week. I will get five warm leads and of those five I will get one new client this week.

Or, this month, I will contact 10 groups with a goal in mind to be able to speak in front of them. Of the 10 groups I contact, I will get five warm leads and one group will invite me to speak in front of them.

Additionally, I may introduce myself to a new person each day face-to-face, explaining to them who my

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ideal client is and if they aren't, I will ask them if they know anyone who fits that description. So as each week progresses, keep track of how many people you talk to and put that person into your pipeline. Finally, you need to follow up with your pipeline contacts.

Another example is forming strategic partnerships. I will contact 10 perspective partners per month, getting 5 warm leads and closing 2. The partnerships could be in the form of endorsement letters, articles in a newsletter, linking websites, etc. All of these goals should be put on a spreadsheet and charted day-by-day.

The reason that you need to repeat things over and over and over again is that because it takes a number of contacts to get a client interested in you. You have to work your pipeline by never giving up on a prospect until they tell you to buzz off. Take a look at these stats:

According to the National Sales Executive Association, the average sale is closed according to the following number of contacts:

· 2% on 1st contact · 3% on 2nd contact · 5% on 3rd contact · 10% on 4th contact · 80% on 5th-12th contact

This means that people have to see, hear or read about you numerous times before they decide to use your services. The contacts can be via phone, email, in person, articles, public speaking, a referral from somebody, and/or an endorsement. The number one thing to remember is... DON'T STOP!

So keep up the sales and marketing!

About the author:

Tom Perkins is a business solutions coach and certified personal trainer who leads fitness professionals to profitability.

Send an email to thecoach1-140208@autocontactor.com to receive the Essential Business Success Checklist. Or visit his website at http://www.fitnessindustrysolutions.com.