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Combining the Mind and Effective Goal-Setting
Goals are of vital importance in our lives. Many of us spend our lives without any definite purpose, simply drifting from place to place. Setting goals help us to focus our lives and to advance confidently in a definite direction. Without them, I...
Goal Setting - What You And Bill Gates Should Have In Common
He was just a teenager, but he was already displaying the powerful habits that would one day make him a billionaire.
I had to dart down to Atlanta on Monday for a business meeting with a partner of mine and grabbed a new book to read...
Setting Financial Goals, The First Step In Turning Your Dreams Into Reality
Setting financial goals is the single most important thing you can do to take control of your finances. Your life can’t go according to plan if you don’t have a plan. You will continue to spend every penny you earn if you don’t plan for where you...
Setting Goals for Success
“In any and every given moment of your life, you are either in command of yourself… or you are being commanded.”
-Guy Finley, Author
It pays to learn, especially from your mistakes. The successful entrepreneur learns how to deal with...
Why Traditional Goal Setting Doesn't Work
If you have a $100.000.000 in the bank, drive new Lexus, look like a movie star and have a perfect health save yourself some time and do not read this article. This article is for people, who don't have all these things, but are planning on...
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Goal Setting Traits That Will Close Clients
I talk to business owners every day. A common question I am
asked is how to get clients.
The number one mistake that I see these professionals making
constantly is that they do passive marketing instead of
action-oriented marketing, with no clear developed plan for
securing clients.
Passive marketing is really expecting business to come to you.
We do it all the time. We expect our friends, family and
colleagues to refer people to us. We put our business cards or
flyers everywhere we can think of. And we sit back and expect
tons of business to come in and scratch our heads when it
doesn't.
Action-oriented marketing is goal-based. I believe that one
should have clear, measurable and attainable goals in order to
consistently grow their company. It's like chipping away a
foundation. Taking a lesson from network marketing, this method
is called "repetition." You do this by performing similar tasks
daily, weekly and monthly. In the long run, this will bring you
clients. Some of these actions can be calling, emailing, writing
articles, public speaking, talking to someone that is within
three feet of you, and asking for referrals, to name a few.
The next step is to clearly define your goal. Establish a number
of contacts that you believe that you can realistically attain,
and then go out and make contact. An example is I plan to talk
to 20 people this week. I will get five warm leads and of those
five I will get one new client this week.
Or, this month, I will contact 10 groups with a goal in mind to
be able to speak in front of them. Of the 10 groups I contact, I
will get five warm leads and one group will invite me to speak
in front of them.
Additionally, I may introduce myself to a new person each day
face-to-face, explaining to them who my
Associated Websites
ideal client is and if
they aren't, I will ask them if they know anyone who fits that
description. So as each week progresses, keep track of how many
people you talk to and put that person into your pipeline.
Finally, you need to follow up with your pipeline contacts.
Another example is forming strategic partnerships. I will
contact 10 perspective partners per month, getting 5 warm leads
and closing 2. The partnerships could be in the form of
endorsement letters, articles in a newsletter, linking websites,
etc. All of these goals should be put on a spreadsheet and
charted day-by-day.
The reason that you need to repeat things over and over and over
again is that because it takes a number of contacts to get a
client interested in you. You have to work your pipeline by
never giving up on a prospect until they tell you to buzz off.
Take a look at these stats:
According to the National Sales Executive Association, the
average sale is closed according to the following number of
contacts:
· 2% on 1st contact · 3% on 2nd contact · 5% on 3rd contact ·
10% on 4th contact · 80% on 5th-12th contact
This means that people have to see, hear or read about you
numerous times before they decide to use your services. The
contacts can be via phone, email, in person, articles, public
speaking, a referral from somebody, and/or an endorsement. The
number one thing to remember is... DON'T STOP!
So keep up the sales and marketing!
About the author:
Tom Perkins is a business solutions coach and certified personal
trainer who leads fitness professionals to profitability.
Send an email to thecoach1-140208@autocontactor.com to receive
the Essential Business Success Checklist. Or visit his website
at http://www.fitnessindustrysolutions.com.
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